The single biggest factor in a successful workshop is promoting it before the show. Visitors often plan ahead, and many won’t book once they arrive because the halls feel busy and overwhelming or they simply don’t spot the workshop they were interested in. When tutors share their workshops in advance, sessions are often full (or close to full) before the doors open, and it also drives valuable footfall to your stand.

We’ll promote workshops as part of our wider show marketing, but your own audience already knows and trusts you, a few simple messages from you can make a real difference.

On this page you’ll find a Workshop Promotion Help Pack, including:

• A tick-box checklist and simple step-by-step guide

• Digital posters and “I’m running workshops” overlays to add to your own images

• Printable posters to display locally or share with customers