Checklist

Pick 6–8 items below and do them this week. The key is to repeat your message a few times. 

Tell your existing customers …….

• Slip into every order

• Email your list (even a small one)

• Message regulars personally

Promote in your classes

• Mention it weekly

• Put up an A4 poster

• Hand out a small flyer/booking note

Use local noticeboards 

• Library / village hall / church

• Garden centre / cafe / community shop

WhatsApp (easy + effective)

• Post the digital poster in group chats

• Share with friends/family

• Send a reminder 2 weeks before

Ask others to help

• Local craft shops: poster by the till

• Mention it at markets/fairs

• Ask a friend to share it

Give a reason to book

• ‘Limited spaces’ + clear outcome

• Exclusive pattern/kit or small free gift

Repeat your message

• 6 weeks: announce

• 4 weeks: reminder

• 2 weeks: ‘spaces filling’

• Week of show: final reminder

Quick step-by-step guide

1 Step 1: Start with who you already know — Tell your customers, class and craft group first.

2 Step 2: Use what you already have — No website needed: slip in orders, A4 poster, WhatsApp share.

3 Step 3: Repeat it — Mention it again in 2 weeks, and once more the week before.

4 Step 4: Sell the outcome — Say what they’ll learn and what they’ll go home with.

5 Step 5: Ask for help — Friends/family can share or put up a poster locally.

One line to use: “I’m running a workshop at Craft4Crafters in Exeter (26–28 March) — I’d love to see you there.”